CONCEPT / CREATIVE DIRECTION / COPYWRITING

Viatris needed to rebuild awareness for Razene after declining sales, by connecting with Kiwi allergy sufferers during peak season. The brief focused on driving consideration through a distinctly New Zealand identity.

Kiwis (the perople) suffer hayfever more than almost any other group in the world, which makes us unique as our feathery namesakes. The Dougs is an unmistakably Kiwi advertisement for a typically, very functional category.