COPYWRITING | TONE OF VOICE

I began working with Foundry Chocolate when the name was still a Post-it note stuck to a living room window. Since their launch, I’ve written the copy for their beautiful packaging, bringing each origin to life and helping express the tasting notes created by chocolatiers David and Janelle. A dream job: eat award-winning chocolate and write about it.

From the beginning, we wanted each origin to have its own distinct character. To go beyond a simple list of flavours, and give dark chocolate lovers a genuine sense of what was waiting inside. The writing needed to work hand-in-hand with the spectacular art direction and packaging, while helping establish a strong tone of voice that could extend naturally across social and web.