My Ponderings
Be Iris
In a world of AI-generated sameness, brands risk becoming beige wallpaper. Originality, nuance and humanity still matter. Like the lovely Iris Abfel
Dear Brand Manager
Creative thinking isn’t about producing the fastest idea. It’s about investing time to uncover the most original and effective one.
Dinosaurs and Bullet Trains
I've seen a lot change in my 25 years in advertising. Most of it has been for the better.
Preserving Character
The biggest risk of AI and SEO isn't getting it wrong, it's slowly sounding like everybody else.
Donald Sutherland in Invasion of the Body Snatchers (1978), United Artists.
Invasion of the Copy Snatchers
It looks human, acts human but there’s something strangely cold about it.