CONCEPT / CREATIVE DIRECTOR / COPYWRITER

It started with a clear, clean client proposition of ‘We Get It’; an excellent launch pad to explore a whole raft of ideas about the adoration people have for their cars.

For these people, a car isn’t just a way to get from A to B; it’s personal. That’s why they insure their vehicles with Star; vehicle specialists who truly understand the obsession.

This was a huge campaign launch, rolling out across outdoor, digital, print, press and radio - with a full media takeover on Valentine’s Day too.

The great thing is…it’s a campaign that has real (wheels) legs, so I’m looking forward to where it can go next.