CONCEPT / COPYWRITING

Thank Your Cleaner Day is an annual appreciation day for professional cleaners, the people who keep workplaces and public buildings clean, safe and hygienic, often outside normal business hours.

AMC Commercial Cleaning has supported the day for the past five years, with head office encouraging customers to say a genuine thanks to the cleaners who come in each night and get the job done quietly in the background.

In 2024, participation had continued to dip. So we were brought in to stir things up on social media. Our solution was to introduce a cast of less loveable creatures, the sort who would never show appreciation, to remind everyone why saying thanks still matters.