Dunc Blair 10/27/26 Dunc Blair 10/27/26

Dinosaurs and Bullet Trains

From stock library books and VHS reels to AI: 25 years of change in the creative department, and why judgement still matters most.

Dunc Blair 10/27/26 Dunc Blair 10/27/26

Dear Brand Manager

Why the first idea, or the first five from an AI prompt, is rarely the best one, and what a creative budget actually buys.

Dunc Blair 10/27/26 Dunc Blair 10/27/26

What fashion icon Iris Apfel can teach brands that are handing their tone of voice to AI.

Dunc Blair 10/27/26 Dunc Blair 10/27/26

How chasing search rankings and leaning on AI slowly makes businesses sound the same, and what to tell AI to leave out.

Dunc Blair 10/27/26 Dunc Blair 10/27/26

What a 1978 sci-fi film says about brands that hand their voice to AI, and why people trust copy less when they think a machine wrote it.